Mark Millar does love playing the publicity game. There’s a level of promotion that I just can’t face, but that Mark embraces like a Scotsman on a freshly-deepfried Mars bar. That said, I have to admit, I wish I’d thought of and could afford his latest stunt:

That is indeed Mark and Steve McNiven’s new comics serial NEMESIS on a billboard in Times Square.

I dunno that I would have chosen Times Square, and you could nitpick about the tagline if you felt like it… but that is a fine stunt, and it makes me smile.

EDITED TO ADD: yes, I know it’s a pshop job. Couldn’t help but play along.