(If you want to send me a photo of you posing with SHIVERING SANDS? Email it to my dump address at warrenellis [at] gmail dot com, along with your website address or twitter ID or whatever, and I’ll run it and your link here)
A week since launch of the book. We’ve sold, I believe, a little over four hundred copies. Given that the production of the book involved 1) me culling from seven years of jabbering and sticking it all into a couple of RTF files 2) Ariana flowing all that into a single file and spending a couple months’ worth of spare moments fiddling with it 3) Ariana uploading the thing, ordering a proof and spending an hour checking it over… we were well into any definition of profit by the end of day one.
It is, of course, the long game that pays off. It’s interesting to look at the first week, but it’s not defining.
A persistent criticism of my interest in POD has been that only writers at my level of cultural awareness can make any kind of success out of it. And some of them will now be saying, well, even Warren Ellis can only move 400 copies in the first week of a POD project. But, for one thing, it is about the long game. For everybody. The book doesn’t go away. And, for another, if I’m not aware enough of you to order that POD project — whose fault is that, really? Because, I’ve got to tell you, I wasn’t born with a book deal in one hand and an exclusive comics contract wrapped around my other flipper. Hell, when I was starting out, there wasn’t even an internet.