Last night, I was at the inauguration of BERG, the company that was Schulze and Webb.
I sort of accidentally named BERG. Because when Matt Jones laughingly asked me for company name suggestions, I said BRITISH EXPERIMENTAL ROCKET GROUP.
And I guess it kind of stuck.
Upon the announcement of the new company name, and the activation of the COMPLIMENTARY RE-ADJUSTMENT SEMINAR video projection, all principals of BERG donned blue lab coats with the BERG logo and their surname embroidered underneath. I like BERG because, if nothing else, they understand Mythic Resonance on their long Science-Factory Floor walk to the Future with mugs of tea in their hands.
(In attendance at the Schulze table: Rachael Gray, Gillen & McKelvie, Sheret, Lee Barnett. We were, I’m afraid, the loud people shouting at the skinny young folks from last.fm. In fact, I think we were just the loud people in general.)