August 12th, 2009 | researchmaterial
This is an ad for Johnnie Walker whisky. Not a brand I’m especially fond of. But this five-and-a-half-minute film, with actor Robert Carlyle narrating the history of Johnnie Walker, is really very well done. Yes, it’s an ad, coming from the ad industry’s vile notion of "helping companies to tell their stories…" But Johnnie Walker’s been around a long time, and has an actual story to tell. More importantly, this is a story elegantly and charmingly told, by one of my favourite actors.