July 15th, 2009 | brainjuice
I recently took delivery of another crate of beer from the magnificent Brew Dog. This beer is called Zeitgeist, and it’s a black lager. I think the womb creatures I live with are going to finish the crate before I get anymore: its handfuls of berries, malt and hops have been greeted with unanimous praise at Ellis Castle, and one of them proclaimed it their new favourite. I frankly love it, and have a bottle open right now.
BUT! yesterday I got an email from Brew Dog themselves, and in the interests of saving me a fuckload of typing, I present it below. Short version: they’ve given me a discount code to give to you. I will help you get excellent beer at a stupidly cheap price. Because I love you. And also: they want you to blog with them.
…we have recently set up a new brand and website called Zeitgeist. The military line up of characters in sheep masks was designed by a local student.
Our zeitgeist website is now up and running. www.zeitgeistbeer.com
There is a very unusual hook behind the Zeitgeist website. The blog will not be updated by us, but by the customer!
We want to give up ownership of the blog, website and brand to the people who drink the beer. The idea is to create a whole alternative community online on the Zeitgeist site. People can blog on www.zeitgeistbeer.com about anything: beer, art, film, culture. They can upload movies, pictures and say anything they want. The idea would be that the discussion has an alternative vibe which ties in with the non-conforming message of the beer. This is a brand controlled by the people not a brand which controls them.
All someone has to do to be able to blog is to buy some beer from our online shop.
The idea of having an open blog, updated by the consumer is a new and radical approach and is going to need a bit of a push to get the awareness going on it. This is where you can maybe help a little!
I have a 70% discount code – SHEEP – all set up for you to give to your readers on your website so not only do they get some great black lager at an unbelievable price but they also get to be one of the first people to update the Zeitgeist blog!
Basically: go to the site, order a shitload of fantastic beer for pennies, join an insane groupblog of very clever drunks. Who loses? No-one. Except maybe the rest of the world.