Brew Dog: Punk IPA

June 18th, 2009 | brainjuice

The other day, two large boxes arrived at my door from Scotland. "Finally, those small children I ordered!", I thought. But no. It was better. It was beer, from the craft brewery called Brew Dog, who felt I needed to discover their delicious falling-down water.

Tonight, I opened the first bottle, a thing called Punk IPA.

Oh my fucking god. You need to order this by the crate. That was the best IPA I’ve had in forever. Incredibly complex, waaaay too quaffable, summer fruit and caramel but crisp and clean, a beautifully rich mix of hops and a good hard six percent kick to snap the eyes open.

I love you, Brew Dog. You are going to be getting lots of my money on the strength of Punk IPA alone, and I haven’t gotten to any of the others in the boxes you so kindly sent yet.

This is not the thin, shallow love of small children, young girls and other domesticated animals, Brew Dog. This is the love of Men.

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21 Responses to “Brew Dog: Punk IPA”

  1. Yes! And they’ve been selling it in a lot of large Tesco stores in the UK for 99p for a while now. Another excellent full flavoured Scottish beer becoming more readily available is William Bro’s Midnight Sun, well worth trying if you’re into punchy dark beers/stouts.

  2. Aha! I thought that looked familiar: it was on sale at Stone Brewing in Escondido, CA last time I visited my hometown. I wonder how it compares to the Stone IPA:

    http://www.stonebrew.com/ipa/

  3. “And they’ve been selling it in a lot of large Tesco stores in the UK for 99p for a while now.”

    Oooooh, thanks for that, I’ll have to see if I can get hold of a few bottles.

  4. If it were real punk there would be no price tag.

  5. Tesco.com have it for £1.31 a bottle on a three for two offer.

  6. Another little brewery that does a great india pale ale is the meantime brewers – http://www.meantimebrewing.com/. I adore their London Stout as well.

  7. Yay. I was probably one of the only people who liked Punk IPA when they served it at Twestival last year. Trashy Blonde is not bad either, but wait until you try the Paradox – that nearly blew my head off.

  8. I was going to mention, just wait until you try the Riptide and the Paradox but it occurred to me that I don’t know if you prefer stouts to lighter styles of beer.(?)

  9. When I was in London I got into the TV series’ Oz and James Great Wine Adventures, and took the DVDs home to Australia with me for my wine-snob partner to watch. Over a couple of weekends, while everyone else in the world was out having social lives and enjoying their youth, we inhaled 3 seasons of British old-man drunkery.
    Those two old farts interviewed the makers of Brew Dog on a park bench in Scotland, drinking their Punk IPAs out of frozen pea bags.

    http://www.youtube.com/watch?v=AnrQSpaG17g&feature=related (about 7 min in)
    Promoting anti-social behaviour?

    It took me weeks to find an international beer house in Western Australia who could get it in. And it was absolutely worth it. I’ll promote anti-social behaviour like that any day.

  10. They also do this with a “Make Your Own Custom Label” service… I’ll find the link at some point…

  11. http://www.brandedbeer.com/ There you go! Brew Dog beers with your own, custom, label… go for your life!

  12. Dammit – checking their website, almost everything they make is out of stock :(

  13. I second the Paradox, serious punch in the tongue.

    Far less impressed with Meantime’s effort, bit wishy washy for my taste.

  14. Hmm, I have to try that.

    I have become a real of Meantime brewing of late. Their coffee porter is simply awesome.

    M

  15. [...] @treyjackson apparently we need to be finding this. http://www.warrenellis.com/?p=7426 [...]

  16. Their Tokyo drink is heaven-sent and the insane strawberry beer limited range at the moment is also well worth a drink. There’s not a duff one in the collection – and the Paradox as a KICK.

  17. [...] Ellis, man. It’s heartwarming the rare glimpses he gives us of his family. As he reveals he and his daughter both share and don’t share a health English love of a good pint, I reflect on [...]

  18. [...] by admin on June 18, 2009 17 Responses to “ Brew Dog: Punk IPA”. Petrovitch- June 18th, 2009 at 2:11 pm Read more from the original source: Warren Ellis » Brew Dog: Punk IPA [...]

  19. [...] Warren’s Review of Punk IPA. Warren’s Review of Hardcore IPA. [...]

  20. [...] Ellis, man. It’s heartwarming the rare glimpses he gives us of his family. As he reveals he and his daughter both share and don’t share a health English love of a good pint, I reflect on [...]

  21. [...] remembered some time recently Warren Ellis posted a rather favourable review of Brew Dog’s ‘Punk IPA’ and decided to take the advice. I wish I [...]


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Coilhouse is Hiring! Apply Here.

Coilhouse - 08 Feb 10

Back around the time of Issue 03, we launched the Small Business Advertising Program to create affordable ad space for indie companies in the print version of Coilhouse. By the time Issue 04 rolled around, the number of advertisers had grown significantly – by this time, we had record labels, jewelry and clothing designers, sculptors, other magazines, web hosts, toy makers and graphic designers advertising in our pages. Click here to see them all. With editorial duties taking up more and more of our time as the weeks go by, the moment has come for us to seek help with the advertising side of running the magazine. We’re looking to hire an Ad Manager for our Small Business Advertising Program, starting with Coilhouse Magazine #05… and possibly subsequent issues.

Full details after the jump!


Read the rest of Coilhouse is Hiring! Apply Here.


Post tags: Coilhouse

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blissblog - 08 Feb 10

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blissblog - 08 Feb 10

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blissblog - 08 Feb 10

State of South Carolina Secretary of State Subversive Agent Form

jwz - 08 Feb 10

Check the appropriate box. Do you or your organization directly or indirectly advocate, advise, teach or practice the duty or necessity of controlling, seizing or overthrowing the government of the United States, the state of South Carolina or any political division thereof?
[ ] YES [ ] NO

If yes, please outline the fundamental beliefs. If applicable, attach a copy of the bylaws or minutes of meetings from the last year.

"Inflection Points" Presentation

Open The Future - 08 Feb 10

For those folks who are interested, here's the Slideshare version of the presentation I gave last week at the Earthquake Engineering Research Institute annual meeting. I was asked to talk about foresight thinking, as the event theme was "The Big One of 2056: What Went Right?" a look at a fictional 7.8 quake in the SF region that was handled as well as they could imagine possible.

My goal was to offer a bit of reassurance to the audience that there is some real utility to thinking about the future, and to spell out (in a cursory way) the kinds of big picture issues they should keep in mind while looking ahead forty-six years.

By and large, it was a successful talk. The post-talk questions were engaged, with little push-back, and I'm told that the overall response from the audience was quite positive.

The talk was video recorded, and I'm told will eventually be available to the public. I'll link when that happens.

CAN GIFTING ECONOMIES SCALE?

John Robb - 08 Feb 10

A gifting economy is different from a barter or market economy in that valuable items are given away to those that need them, without any quid pro quo, exchange, or payment.  Gifting economics (lots of great papers on this topic) were/are the economic heartbeat of hunter-gatherer tribal cultures, the social organization where we spent 99% of our time as homo sapiens sapiens.  Barter was, in contrast, a mechanism for economic interactions between tribes.  

This gifting economic system wasn't based on pure altruism.  It did have an enforcement mechanism to ensure compliance with the system over the longer term.  On the positive side, there was an intangible increase in the social status (using personal or societal metrics) of a tribal member that gifted an item.  On the negative, a failure to offer hospitality or gifts to those in need was considered a mortal slight that could incite violence or expulsion from the tribe.

There were also a considerable number of drivers for gifting at the tribal level.  Here are some:

  • The survival of the tribe, as a group, was more important than the survival of any individual.  However, the loss of any individual could put the tribe at risk.
  • The generation of surplus and innovation was highly uncertain.  Sharing reduced that uncertainty to manageable levels.
  • Sharing reduced internal friction that could put the tribe at risk.

Scalability

It's pretty clear that the societal drivers of tribal gifting economics and the mechanisms of enforcement didn't survive the transition to a global social system composed of billions of members.   Simply, the connections between any two individuals (outside of immediate familial relationships) are too abstract for these drivers and enforcement mechanisms to be relevant.   As a result, market based mechanisms for economic interaction have gained dominance.

However, the ongoing shift of the global market-based economy from a trade in rival goods (tangible items that invoke zero sum economics) to digital non-rival goods (items that can be copied at no expense or diminishment, endlessly) provides a window of opportunity.  It may be possible to revive gifting economics for non-rival goods to amazing beneficial effect.   Some ideas on how this could scale:

  • Automated reputation metrics that enhance social status based on contributions.
  • Mechanisms built using MMO gaming as a way to tie successful gifting to status improvement (leveling) or an ability to attract investment.
  • The creation of an inside/outside barrier that separates a gifting economy from the global economic mainstream.   Automated mutual interdependence (see my friend Bruce Sterling's absolutely brilliant story on this:  "Maneki Neko").

Latest on SNOW

Jean Snow - 08 Feb 10

Latest on SNOW

So what’s the latest on SNOW? I guess two new developments art that I added a dedicated Twitter feed, and also created a Facebook fan page. The Twitter feed is mostly just automated with new articles from the site — because some people actually prefer that over RSS feeds these days — but I do keep an eye on it, and will reply to questions and comments. The Facebook page is just another way of putting the site out there, and should be a good way of informing members of SNOW-related events as they happen.

Regular content updates have also continued over the past week, with a few new guest columns and my regular news items. Here’s a list of what you may have missed over the past few days.

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I Know It?s Over?

Kieron Gillen - 08 Feb 10