June 9th, 2009 | brainjuice
A passing half-cooked notion: this article on ReadWriteWeb talking about digital magazines is less than impressed with the digital-magazine version of PC WORLD because it doesn’t have the interactive bells and whistles of AVANTOURE magazine, cites the embrace of the digital magazine format by +h, and comments that "the savior of digital magazines though will be the increasing market penetration of eBook Readers, such as Amazon’s Kindle and Sony’s Reader device."
So long as they can use Flash. Because when they say digital magazine, they mean Flash magazine.
Which is fine. But if we’re going to talk about interactivity — and RWW says of PC WORLD
We perused the June edition, but didn’t see a lot of interactivity… PC World hasn’t fully escaped the shackles of print. In fact it seems very much like the print magazine simply transplanted into an eBook…. it still has a few tricks to learn about digital magazines by the look of it
then let’s talk about being able to handle the text. I can’t copy/paste out of a Flash magazine. In fact, it’s probably easier for me to slap a page of THE WIRE on to the scanner and email out a scan than it to try and repurpose anything out of AVANTOURE. A Flash magazine is in fact the replication of the paper experience on the screen, with the addition of video and sound — not miles away from the CD-ROM magazines of the 1990s.
A digital magazine is something I can read on a netbook or, especially, a phone. A digital magazine is something that gracefully shifts down to embrace the equipment I’m trying to view it on. If you’re setting the technological bar at an immovable altitude that demands I go to a well-equipped laptop or desktop to view it, then it’s not a digital magazine at all — it’s a digital installation.
And that’s fine, But, you know, don’t bullshit me.
(All of which sounds crankier than it should, but I’m having one of those weeks, ha ha shut up)