I now own a couple of packs of Field Notes notebooks. (Purchased via The Paperie in the UK, as PayPal still fail to validate my account.) I was attracted/amused by their appearance on the website — the slightly flecked, unprocessed-looking brown card covers are millennial culture-code for "authenticity" (ref. Godspeed You! Black Emperor CD sleeves, Muji).
These notebooks are actually quite beautiful. Am particularly amused by the five-inch ruler printed on the trim-edge of the inside back cover, which also contains a funny list of "Practical Applications."
The slightly olive cast of the card cover, the sturdy feel of the thing, and the usefulness of things like the printed ruler (seriously, that’s something I’m going to use, I’m forever squinting at publication formats and guessing) and the recording template in the inside front cover… it does conjure, for me, memories of discovering artifacts from times of working austerity. My grandad still had his old ration book on the sideboard in 1975, as if convinced that it’d be handy again one day soon. Aside from it being just a really nice object to handle and use, a Field Notes notebook feels like an apt thing to have in my hand this year. Futura type and postwar olive.
Good job, Field Notes people.
Also funny: a Field Notes tag on Flickr.