Advertising Sonics Shot Directly Into Your Skull

December 10th, 2007 | researchmaterial

New Yorker Alison Wilson was walking down Prince Street in SoHo last week when she heard a woman’s voice right in her ear asking, “Who’s there? Who’s there?” She looked around to find no one in her immediate surroundings. Then the voice said, “It’s not your imagination.”

That’s right — some bunch of fuckheads have invented street ads that beam their vocal pitch right into your goddamn head:

The billboard uses technology manufactured by Holosonic that transmits an “audio spotlight” from a rooftop speaker so that the sound is contained within your cranium.

I’m starting to feel like sf writers such as myself should be running apologies on the inside front covers of our books.

(thanks to Ryan Thomas)


3 Responses to “Advertising Sonics Shot Directly Into Your Skull”

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