Magazine Sales (US) Are Trending Up?

October 25th, 2007 | brainjuice

Mediapost says the magazine is not dead.

Since 1996, with the dissemination of the new media that’s supposed to kill print, the total number of magazines has grown 15 percent, and total magazine readership has grown by 9 percent. An accelerating growth: There were 12 percent more magazine launches in 2006 than in 2002.

Nope. Definitely not dead.

…a number of magazines are thriving. The New Yorker (revenue up 7.5 percent from 2006), Vanity Fair (+21.7 percent), Wired (+10.7 percent) and Fast Company (+13.9 percent) have all seen their ad pages grow in the last year. The Internet has not siphoned away readers from them as it has from newspapers. The big exceptions, of course, are magazines whose raison d’?tre is providing news – like Time (-14.6 percent) and Newsweek (-0.3 percent). There simply is no reason for either publication to exist today, at least with their historic missions. If a newspaper is a day late with news, what does that make a weekly news magazine?

I’d rather have year-on-year circulation numbers than ad cards.

Notes: pages on the TIN HOUSE website suggest that its circulation has risen from 10000 to 12000 since 2003. As of 2006, it was stated that The Paris Review’s circulation had risen “from under 5,000 to more than 13,000.” As of 2006, McSWEENEY’S “prints 20,000 copies an issue.” As of end 2006, “GRANTA’s circulation is steady at almost 50,000 worldwide”. GRANTA’s been up and down over the years — seems to me that this is a slight increase over since 2004 or so.

I’m quite surprised to note that ADBUSTERS has a circulation of 120000.


One Response to “Magazine Sales (US) Are Trending Up?”

  1. [...] Ellis links to several articles pointing out that magazine sales are actually on the rise, despite the plethora of online sources of [...]