SF Magazine Sales: Cory Doctorow

October 23rd, 2007 | brainjuice

Super-recursive bloghole: in response to the previous post, Cory Doctorow @ boingboing says, among other things at the link that you should read:

If I were running the mags, I’d pick a bunch of sfnal bloggers and offer them advance looks at the mag, get them to vote on a favorite story to blog and put it online the week before the issue hits the stands. I’d podcast a second story, and run excerpts from the remaining stories in podcast. I’d get Evo Terra to interview the author of a third story for The Dragon Page. I’d make every issue of every magazine into an event that thousands of people talked about, sending them to the bookstores to demand copies — and I’d offer commissions, bonuses, and recognition to bloggers who sold super-cheap-ass subscriptions to the print editions.

Sure it’s lot of work, and a huge shift in the way the mags do business. But hell, how many more years’ worth of 13 percent declines can the magazines hack?

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  1. You can find Warren on Twitter: @warrenellis