SF Magazine Sales 2006

October 23rd, 2007 | brainjuice

Been meaning to circle back round to this for a while. Every year, Gardner Dozois’ YEAR’S BEST SCIENCE FICTION anthology runs the circulation figures for the main sf short-fiction magazines. I suspect his figures are a little off, as I’m certain there must be some direct-sales figures that go uncounted in his collation, but the Dozois summation remains the only broad year-on-year record I’m aware of. What follows, then, would be the monthly numbers for end-of-year 2006:

ASIMOV’S SCIENCE FICTION: subscriptions 15117
A drop of 13% from 2005. No numbers given for newsstand sales.

ANALOG: subscriptions 23732 newsstand 4587
Newsstand sales are “soft,” returnable — sellthrough is reported at 32%. I’m presuming the above number is the sellthrough number, not the overall circulation before returns. 7.3% loss year-on-year.

FANTASY & SCIENCE FICTION: subscriptions 14575 newsstand 3691
According to Dozois, this constitutes a drop of less than 1% — losing some 600 readers overall year-on-year makes them the only magazine thus far mentioned that has made any progress at all in stemming the bleeding.

INTERZONE: “Circulation is in the 2000-to-3000 range.” Which I find a bit scary.

Someone recently said to me, “Well, what could you do to save them?” And I said, well, no-one’s asking, but there’s probably about twelve things that could be done. And they said, “Well, maybe, but what I really meant was — why try? Why not just bury them and start anew?”

And then someone else asked me why there’s still an sf magazine called “Analog.”

7 Responses to “SF Magazine Sales 2006”

  1. Science fiction…

    Warren Ellis reports on the latest sales decline figures for the major US (mostly) SF magazines. Despite my being a target audience (long-time reader of science fiction, plenty of disposable income) I’ve never subscribed to a science fiction magazine….

  2. [...] than reality). At the very least, the ship seems to be sinking… Warren Ellis recently posted a (hopefully) inflammatory post about Science Fiction Magazine Sales in 2006, data culled primarily from Gardner Dozois’ YEAR’S BEST SCIENCE FICTION anthology: [...]

  3. [...] me, the interesting question is around sci-fi short fiction. Recently, it’s been argued and riffed on that science fiction short story mags like Analog have been declining in circulation; [...]

  4. [...] Warren Ellis recently discussed the worrying trend of declining sales for SF journals – and it should be worrying to both readers and authors (and especially those nascent authors still working hard towards that elusive first book deal). For decades journals like Interzone have been where many readers (and some publishers) are introduced to us; it’s from this launch pad and testing ground that a good writer can both hone their craft in front of a demanding audience (although an understanding one – we want to see them succeed) and establish a name for themselves, hopefully landing a book deal from it. In many ways it is the literary equivalent of a new band going on the road and playing small clubs – you try to make a name for yourself and sharpen your skills while you do so. And readers get to do the “ah, I was reading him before he was famous, you know” thing to friends to show how finger-on-the-pulse of the genre they are. [...]

  5. [...] to pointers from John Scalzi and Cory Doctorow, I came across this little item from Warren Ellis about the declining circulation figures of the “Big Three” science-fiction magazines [...]

  6. [...] Ellis on the grim future of science fiction magazines. Some of the previous posts he mentions, and response to one from Cory Doctorow (unsuprising short summary: Blogs!). [...]

  7. [...] PM   Subscribe Warren Ellis on the grim future of science fiction magazines. Some of the previous posts he mentions, and response to one from Cory Doctorow (unsuprising short summary: Blogs!). [...]

Not Even A Secret One

Kieron Gillen - 09 Feb 10

Complete Plan B Archive

Kieron Gillen - 09 Feb 10

The whole run of Plan B magazine has been released as a single 670Mb PDF. That’s 46 issues of some of the finest music writing of the decade. And a lot of posturing pretentiousness too. It’s like two of my favourite things for the price of one. Or none, as it’s a free PDF.

If you’ve any interest in music in the 00s, or music full stop, this is a great thing to just have on file. You’ll discover a new band every time you browse it.

Hell, it’s even worth getting if you’re one of the games journalist sorts. For the first 10-20 issues or so, I was doing games stuff for it. And Quinns and Mathew Kumar too, who I bullied into contributing. Very much written for the non-gamer about games which get pretty much no coverage, we had fun trying to decode the concept of Outsider Games.

Whole thing here. Go gets!

Coilhouse is Hiring! Apply Here.

Coilhouse - 08 Feb 10

Back around the time of Issue 03, we launched the Small Business Advertising Program to create affordable ad space for indie companies in the print version of Coilhouse. By the time Issue 04 rolled around, the number of advertisers had grown significantly – by this time, we had record labels, jewelry and clothing designers, sculptors, other magazines, web hosts, toy makers and graphic designers advertising in our pages. Click here to see them all. With editorial duties taking up more and more of our time as the weeks go by, the moment has come for us to seek help with the advertising side of running the magazine. We’re looking to hire an Ad Manager for our Small Business Advertising Program, starting with Coilhouse Magazine #05… and possibly subsequent issues.

Full details after the jump!


Read the rest of Coilhouse is Hiring! Apply Here.


Post tags: Coilhouse

Untitled Post

blissblog - 08 Feb 10

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blissblog - 08 Feb 10

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blissblog - 08 Feb 10

State of South Carolina Secretary of State Subversive Agent Form

jwz - 08 Feb 10

Check the appropriate box. Do you or your organization directly or indirectly advocate, advise, teach or practice the duty or necessity of controlling, seizing or overthrowing the government of the United States, the state of South Carolina or any political division thereof?
[ ] YES [ ] NO

If yes, please outline the fundamental beliefs. If applicable, attach a copy of the bylaws or minutes of meetings from the last year.

"Inflection Points" Presentation

Open The Future - 08 Feb 10

For those folks who are interested, here's the Slideshare version of the presentation I gave last week at the Earthquake Engineering Research Institute annual meeting. I was asked to talk about foresight thinking, as the event theme was "The Big One of 2056: What Went Right?" a look at a fictional 7.8 quake in the SF region that was handled as well as they could imagine possible.

My goal was to offer a bit of reassurance to the audience that there is some real utility to thinking about the future, and to spell out (in a cursory way) the kinds of big picture issues they should keep in mind while looking ahead forty-six years.

By and large, it was a successful talk. The post-talk questions were engaged, with little push-back, and I'm told that the overall response from the audience was quite positive.

The talk was video recorded, and I'm told will eventually be available to the public. I'll link when that happens.

CAN GIFTING ECONOMIES SCALE?

John Robb - 08 Feb 10

A gifting economy is different from a barter or market economy in that valuable items are given away to those that need them, without any quid pro quo, exchange, or payment.  Gifting economics (lots of great papers on this topic) were/are the economic heartbeat of hunter-gatherer tribal cultures, the social organization where we spent 99% of our time as homo sapiens sapiens.  Barter was, in contrast, a mechanism for economic interactions between tribes.  

This gifting economic system wasn't based on pure altruism.  It did have an enforcement mechanism to ensure compliance with the system over the longer term.  On the positive side, there was an intangible increase in the social status (using personal or societal metrics) of a tribal member that gifted an item.  On the negative, a failure to offer hospitality or gifts to those in need was considered a mortal slight that could incite violence or expulsion from the tribe.

There were also a considerable number of drivers for gifting at the tribal level.  Here are some:

  • The survival of the tribe, as a group, was more important than the survival of any individual.  However, the loss of any individual could put the tribe at risk.
  • The generation of surplus and innovation was highly uncertain.  Sharing reduced that uncertainty to manageable levels.
  • Sharing reduced internal friction that could put the tribe at risk.

Scalability

It's pretty clear that the societal drivers of tribal gifting economics and the mechanisms of enforcement didn't survive the transition to a global social system composed of billions of members.   Simply, the connections between any two individuals (outside of immediate familial relationships) are too abstract for these drivers and enforcement mechanisms to be relevant.   As a result, market based mechanisms for economic interaction have gained dominance.

However, the ongoing shift of the global market-based economy from a trade in rival goods (tangible items that invoke zero sum economics) to digital non-rival goods (items that can be copied at no expense or diminishment, endlessly) provides a window of opportunity.  It may be possible to revive gifting economics for non-rival goods to amazing beneficial effect.   Some ideas on how this could scale:

  • Automated reputation metrics that enhance social status based on contributions.
  • Mechanisms built using MMO gaming as a way to tie successful gifting to status improvement (leveling) or an ability to attract investment.
  • The creation of an inside/outside barrier that separates a gifting economy from the global economic mainstream.   Automated mutual interdependence (see my friend Bruce Sterling's absolutely brilliant story on this:  "Maneki Neko").

Latest on SNOW

Jean Snow - 08 Feb 10

Latest on SNOW

So what’s the latest on SNOW? I guess two new developments art that I added a dedicated Twitter feed, and also created a Facebook fan page. The Twitter feed is mostly just automated with new articles from the site — because some people actually prefer that over RSS feeds these days — but I do keep an eye on it, and will reply to questions and comments. The Facebook page is just another way of putting the site out there, and should be a good way of informing members of SNOW-related events as they happen.

Regular content updates have also continued over the past week, with a few new guest columns and my regular news items. Here’s a list of what you may have missed over the past few days.