That Small Format

May 30th, 2006 | brainjuice, comics talk

Since I’ve been mentioning it again a few times here and there, people have been asking me what it is about that small, 96pp, Paradox Mystery/manga-ish sized graphic novel format that so fascinates me.

This morning I found the terms that crystallise it.

In talking about the Plantin press of Antwerp, the designer of Bruce Sterling’s recent book SHAPING THINGS said this of the tradition she was following with the work’s design: that the books important enough to want to carry should be small enough to fit in your pocket.

See, that right there is a big part of the manga success — those things go in a coat pocket or in a backpack. It’s why paperbacks were such a revolution: they were cheap and they could be stuffed in a pocket. Dave Gibbons, talking about the later Martha Washington books he did with Frank Miller, talked of his desire to do a “roll it up and stick it in your pocket comic”, which speaks to why that form lasted so long.

Portable culture is crucial to any society in motion. Manga in all its indigenous forms has been a thing built for Japanese commuters. Part of why that style of anthology doesn’t play so well in America is that America’s a culture of private cars, not public transport.

Personally, if I’m going to spend an hour or two on a train, I want something I can stick in my pocket. A paperback book, or a copy of LONE WOLF AND CUB or something similar.

And a comic in that form — here’s just the tiniest bit of heresy — fits next to paperback novels. It doesn’t have to go into a Graphic Novels section. I used to see this occasionally in the late 80s/early 90s. When you can’t rack MAUS next to Garfield, where do you put it? Under S on the regular shelves.

But mostly, it’s a form/ambition thing. You’ve got 90 pages and a perfect portable format. Write something so important that people have to carry it with them – because they can.

(Originally written 14 January 2006)

12 Responses to “That Small Format”

  1. In my bookselling days I had a customer exchange a book within minutes because he discovered it wouldn’t fit in his pocket. He was very apologetic and didn’t want to come over as a wanker but for that journey pocket-function was the primary thing.

  2. warren wrote flickr, now I flickr. warren writes manga, now I must manga. Still holding out for pictures of the cosmetic warts. ;)

  3. When I read this the first time I thought I was genius. Good to see these thoughts come back up top for some air.

  4. opps
    IT was genius, not I, hell I even capitalized that…

  5. This is exactly why the scroll (which is read sideways, damn it Hollywood) largely died out as a writing format in late antiquity. The Christians wanted the codex (book, hardcovers optional) format as, before the conversion of Constantine it was an easily concealable format and afterwards a potent portable tool for evangelism.

  6. [...] Warren Ellis has been thinking of tackling the Manga format – 90 pages, black and white, smaller size. He first mentioned his desire to explore the format a few months ago. He just posted his summary of the Manga format. [...]

  7. I’d argue that a scroll tube takes up A LOT less room that some of these “books” that you speak of.

    It’s just not a format you can read on the bus without lots of folding. ;)

  8. my arse is large therefore my arse pocket is large. much room for books. especially lone wolf and cub.one on each cheek. genius that keeps your arse warm.

  9. Thank you for that image. Maus doesn’t not belong next to Garfield.

    A high-school age girl was telling me the other day that they wouldn’t let her read Sandman in
    silent reading, because it wasn’t proper literature.

    Sandman. Is not proper literature.

    I’d like it if DC/Vertigo would just reprint everything they have in smaller format. I’d buy
    them all if they were smaller and cheaper…even the ones I already own. I mean, I own a lot
    of TPBs in that format. I read Bite Club that way, and it didn’t hurt the story at all to be
    that small.

  10. Sandman is more literary than about 95% of recent books published which have literary pretensions. Sadly, too many books have a shelflife of roughly the 2 – 6 weeks the publisher might choose to promote it. Once pulped, it’s fodder for the dollar bin.

  11. dan – why does maus not belong next to garfield? your implication is that they are mutually exclusive. surely that is only your decision to make in reference to your own reading tastes. my copy of maus is sitting next to a copy of ‘death will have your eyes’ by james sallis but only because that is where it landed last time i picked one of them up.

    btw – the sallis book is stunning recommended for fans of global frequency.

  12. [...] One of self-proclaimed love swami Warren Ellis‘ musings that I’ve been thinking about a lot lately is a bit old, but is worth linking anyway. It’s about why manga’s ’small format’ fuels comics literacy (at least with respect to Japanese commuters): See, that right there is a big part of the manga success — those things go in a coat pocket or in a backpack. It’s why paperbacks were such a revolution: they were cheap and they could be stuffed in a pocket. Dave Gibbons, talking about the later Martha Washington books he did with Frank Miller, talked of his desire to do a “roll it up and stick it in your pocket comic”, which speaks to why that form lasted so long.Portable culture is crucial to any society in motion. Manga in all its indigenous forms has been a thing built for Japanese commuters. Part of why that style of anthology doesn’t play so well in America is that America’s a culture of private cars, not public transport. [...]

Not Even A Secret One

Kieron Gillen - 09 Feb 10

Complete Plan B Archive

Kieron Gillen - 09 Feb 10

The whole run of Plan B magazine has been released as a single 670Mb PDF. That’s 46 issues of some of the finest music writing of the decade. And a lot of posturing pretentiousness too. It’s like two of my favourite things for the price of one. Or none, as it’s a free PDF.

If you’ve any interest in music in the 00s, or music full stop, this is a great thing to just have on file. You’ll discover a new band every time you browse it.

Hell, it’s even worth getting if you’re one of the games journalist sorts. For the first 10-20 issues or so, I was doing games stuff for it. And Quinns and Mathew Kumar too, who I bullied into contributing. Very much written for the non-gamer about games which get pretty much no coverage, we had fun trying to decode the concept of Outsider Games.

Whole thing here. Go gets!

Coilhouse is Hiring! Apply Here.

Coilhouse - 08 Feb 10

Back around the time of Issue 03, we launched the Small Business Advertising Program to create affordable ad space for indie companies in the print version of Coilhouse. By the time Issue 04 rolled around, the number of advertisers had grown significantly – by this time, we had record labels, jewelry and clothing designers, sculptors, other magazines, web hosts, toy makers and graphic designers advertising in our pages. Click here to see them all. With editorial duties taking up more and more of our time as the weeks go by, the moment has come for us to seek help with the advertising side of running the magazine. We’re looking to hire an Ad Manager for our Small Business Advertising Program, starting with Coilhouse Magazine #05… and possibly subsequent issues.

Full details after the jump!


Read the rest of Coilhouse is Hiring! Apply Here.


Post tags: Coilhouse

Untitled Post

blissblog - 08 Feb 10

Untitled Post

blissblog - 08 Feb 10

Untitled Post

blissblog - 08 Feb 10

State of South Carolina Secretary of State Subversive Agent Form

jwz - 08 Feb 10

Check the appropriate box. Do you or your organization directly or indirectly advocate, advise, teach or practice the duty or necessity of controlling, seizing or overthrowing the government of the United States, the state of South Carolina or any political division thereof?
[ ] YES [ ] NO

If yes, please outline the fundamental beliefs. If applicable, attach a copy of the bylaws or minutes of meetings from the last year.

"Inflection Points" Presentation

Open The Future - 08 Feb 10

For those folks who are interested, here's the Slideshare version of the presentation I gave last week at the Earthquake Engineering Research Institute annual meeting. I was asked to talk about foresight thinking, as the event theme was "The Big One of 2056: What Went Right?" a look at a fictional 7.8 quake in the SF region that was handled as well as they could imagine possible.

My goal was to offer a bit of reassurance to the audience that there is some real utility to thinking about the future, and to spell out (in a cursory way) the kinds of big picture issues they should keep in mind while looking ahead forty-six years.

By and large, it was a successful talk. The post-talk questions were engaged, with little push-back, and I'm told that the overall response from the audience was quite positive.

The talk was video recorded, and I'm told will eventually be available to the public. I'll link when that happens.

CAN GIFTING ECONOMIES SCALE?

John Robb - 08 Feb 10

A gifting economy is different from a barter or market economy in that valuable items are given away to those that need them, without any quid pro quo, exchange, or payment.  Gifting economics (lots of great papers on this topic) were/are the economic heartbeat of hunter-gatherer tribal cultures, the social organization where we spent 99% of our time as homo sapiens sapiens.  Barter was, in contrast, a mechanism for economic interactions between tribes.  

This gifting economic system wasn't based on pure altruism.  It did have an enforcement mechanism to ensure compliance with the system over the longer term.  On the positive side, there was an intangible increase in the social status (using personal or societal metrics) of a tribal member that gifted an item.  On the negative, a failure to offer hospitality or gifts to those in need was considered a mortal slight that could incite violence or expulsion from the tribe.

There were also a considerable number of drivers for gifting at the tribal level.  Here are some:

  • The survival of the tribe, as a group, was more important than the survival of any individual.  However, the loss of any individual could put the tribe at risk.
  • The generation of surplus and innovation was highly uncertain.  Sharing reduced that uncertainty to manageable levels.
  • Sharing reduced internal friction that could put the tribe at risk.

Scalability

It's pretty clear that the societal drivers of tribal gifting economics and the mechanisms of enforcement didn't survive the transition to a global social system composed of billions of members.   Simply, the connections between any two individuals (outside of immediate familial relationships) are too abstract for these drivers and enforcement mechanisms to be relevant.   As a result, market based mechanisms for economic interaction have gained dominance.

However, the ongoing shift of the global market-based economy from a trade in rival goods (tangible items that invoke zero sum economics) to digital non-rival goods (items that can be copied at no expense or diminishment, endlessly) provides a window of opportunity.  It may be possible to revive gifting economics for non-rival goods to amazing beneficial effect.   Some ideas on how this could scale:

  • Automated reputation metrics that enhance social status based on contributions.
  • Mechanisms built using MMO gaming as a way to tie successful gifting to status improvement (leveling) or an ability to attract investment.
  • The creation of an inside/outside barrier that separates a gifting economy from the global economic mainstream.   Automated mutual interdependence (see my friend Bruce Sterling's absolutely brilliant story on this:  "Maneki Neko").

Latest on SNOW

Jean Snow - 08 Feb 10

Latest on SNOW

So what’s the latest on SNOW? I guess two new developments art that I added a dedicated Twitter feed, and also created a Facebook fan page. The Twitter feed is mostly just automated with new articles from the site — because some people actually prefer that over RSS feeds these days — but I do keep an eye on it, and will reply to questions and comments. The Facebook page is just another way of putting the site out there, and should be a good way of informing members of SNOW-related events as they happen.

Regular content updates have also continued over the past week, with a few new guest columns and my regular news items. Here’s a list of what you may have missed over the past few days.