Download Wristbands, or: How To Give Books Away At Parties

February 21st, 2013 | thinking

Download wristbands.

What’s a download wristband?  Simple: imagine a sleek, customized download card you can wear around your wrist.  Each one comes with a unique code, redeemable on CDBaby.com for a free album or single download. Use download wristbands at your next concert. Instead of stamping wrists or using the venue’s wristbands, you can arrange for the door-person at your next show to put a download wristband on everyone who comes into the venue. Then your fans can take your music home with them after the show.

Now imagine that for digital books, of all kinds.  Imagine handing those out at a launch party or speaking gig or panel appearance or some such, or seeding them at a show or other event or gathering.

Somewhat more interesting and elegant than being given a scrap of paper.  A hell of a lot easier than shipping a few crates of books (especially if you’re a self-publisher or, of course, a digital-only publisher).

There’s something to be said for learning from the awful, twisting spasms of the music industry.


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  1. You can find Warren on Twitter: @warrenellis