I’m not getting back on this old hobby horse per se, but last night I tripped over some data provided by online sf magazine CLARKESWORLD.
In 2009, ANALOG was the best-selling print sf magazine, at around 25K, probably bolstered to the tune of around 3K by ebook-version sales. It habitually posts a year-on-year decline of between 2 and 6 percent.
The solid line in this chart indicates unique readers per issue and the dotted line is a cumulative six-month average that influences how I determine our monthly readership.
While these are almost certainly all free readers – and the one datum Clarke doesn’t give up is how many paid readers he has – compare the reach to what I just told you about ANALOG. CLARKESWORLD is now a place that’ll bring a writer of science fiction more readers than will the most popular sf short-fiction magazine in English.
Obviously, individual blogs and special platforms have been bringing people more readers than that for a long time. But I think it’s worth noting that a place that specifically defines itself as a science fiction magazine has crested over the top of the remaining print magazines and remains on an upward curve. I wish Neil and his team continued success.