BERG Cloud And The Little Printer

November 29th, 2011 | people I know, researchmaterial

Years ago, I blogged some notes by Matt Webb & Jack Schulze, back when they were Schulze & Webb, on the notion of a “social letterbox.”  Later, Schulze & Webb and Matt Jones fused into the creature known as BERG, and became a company that did all kinds of interesting stuff, including publishing SVK.

Hello Little Printer, available 2012 from BERG on Vimeo.

Hello Little Printer, available 2012 from BERG on Vimeo.

BERG Cloud, and The Little Printer. Or, as Jones put it to me last night, a node for the papernet

It ties together a bunch of ideas from the last few years: the social letterbox, BERG’s notion of the receipt as the “paper app", Tom Taylor’s microprinter

And in 2012 it’ll be a thing you can have in your house.  It comes with a cloud-based control system to allow you to precisely control what’s printed – therefore, what enters your home or office – and when.

Little Printer, a thing that makes the vague and numinous ideas of the papernet concrete, would appear to be just the start.  BERG Cloud, the thing that makes it go, is scaleable and adaptable:

Our technology means we can focus on great design for connected products, rather than programming chips to make them work. We have a list of products we’ll be making next, but if you have a need for anything from prototype Web-enabled clocks to smart infrastructure for a new city block, we’d love to hear from you.

And that is all kinds of interesting to me.

My friends amaze me.


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  1. You can find Warren on Twitter: @warrenellis