August 23rd, 2010 | researchmaterial

There is an untapped audience for SF magazines: excellent guest post by Will Ellwood on Damien Walter’s site, very lively comments section with a fine entry by Jeff VanderMeer, some less constructive notes by me.


4 Responses to “”

  1. Sometimes I think one of the big factors keeping SF digest subscriptions and bookstore purchases low is the very digest format these magazines have been sporting for decades. Their small size keeps them from being noticed on bookstore shelves and standing out in any way. They usually get buried behind full-sized magazines, or barely peeking out from the railing designed to keep magazines on the rack. Their binding ensures they won’t lay flat on a table, and as someone who likes to read while sitting down to breakfast or lunch, I can attest to how annoying it is to try weighing the pages down so the magazine won’t flip itself closed in the middle of a story.

    As the comments in the linked article mention, there is also a distinct lack of advertising, which is understandable given the cheap paper and small page sizes involved. I would be interested to see a venerable digest like F&SF or Analog give a regular-size magazine format with good white paper, good inks, and full-color advertisements a shot for a year, and see what happens to their sales.

  2. I’d buy a magazine called BURST CULTURE (maybe you should copyright this Warren? Just in case you take the plunge with the whole magazine thing).

  3. Advertising is only essential.

    Apart from revenue they are when selected correctly also a crude and brutally effective form of hyperlinks to different products and spaces. Advertising is about informing as much as promoting.

  4. I had a lot to say on this subject, but I decided to put it all in the linked discussion. Let’s just say, there’s issues with the whole “SF” genre market and… anyway, anyone that’s interested, go read the comments.