Someone said to me the other day, "the way to do a niche magazine now would be as an app." And I had my little kneejerk reaction in my head of "noooo damn you i wants paper paper is my precious" etc and bleeding so forth.
And then I looked at the internets (yeah, I know, "i wants paper" and then I look at the internets) and saw that, as of April this year, 50 million iPhones and 35 million iPod Touches are said to have been sold. And 3 million iPads as of June. Assuming that a lot of people have purchased more than one iPhone in their lives, and that a lot of iPhone users also have iPads…
…that’s STILL tens of millions of devices that iOS Apps work on.
At which point, really, I don’t look too smart for standing against an app-only magazine. Which, really, I already knew, because I understood that every Marvel or Comixology app sold turns an iOS device into a comics store (sort of), and if more than 1800 of these apps are in operation right now, then they outnumber the number of physical comics stores in North America.
Ten million digital magazine stands?
Just a random thought.