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The State Of Social Media Management, Early 2013

I remain peculiarly fascinated by certain kinds of marketers.  And, as a writer who still lives and dies by social awareness, I’m always watching the changing seasons of social media.  (Even though I can feel the required energy for it ebbing away daily.)  This post by Guy Kawasaki caught my eye.  It’s a supercharged, super-expanded version of some of what I do/did, but he has nothing to sell but ads.  It is, presumably, just a way to keep a bucket of social capital topped up.  Which, one way or another, seems to turn into money.

Published in researchmaterial