I remain peculiarly fascinated by certain kinds of marketers. And, as a writer who still lives and dies by social awareness, I’m always watching the changing seasons of social media. (Even though I can feel the required energy for it ebbing away daily.) This post by Guy Kawasaki caught my eye. It’s a supercharged, super-expanded version of some of what I do/did, but he has nothing to sell but ads. It is, presumably, just a way to keep a bucket of social capital topped up. Which, one way or another, seems to turn into money.
The State Of Social Media Management, Early 2013
Published in researchmaterial