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The Manfred Macx Media Diet

A not-fully-baked consideration.

Manfred’s on the road again, making strangers rich.

It’s a hot summer Tuesday, and he’s standing in the plaza in front of the Centraal Station with his eyeballs powered up and the sunlight jangling off the canal, motor scooters and kamikaze cyclists whizzing past and tourists chattering on every side. The square smells of water and dirt and hot metal and the fart-laden exhaust fumes of cold catalytic converters; the bells of trams ding in the background, and birds flock overhead. He glances up and grabs a pigeon, crops the shot, and squirts it at his weblog to show he’s arrived. The bandwidth is good here, he realizes; and it’s not just the bandwidth, it’s the whole scene. Amsterdam is making him feel wanted already, even though he’s fresh off the train from Schiphol: He’s infected with the dynamic optimism of another time zone, another city. If the mood holds, someone out there is going to become very rich indeed.

He wonders who it’s going to be.

I re-read Charles Stross’ ACCELERANDO at least once a year.  More often, I’ll return to just the first three chapters once every few months.  Published in 2005, and written in serial form from 1999 to 2004 – and you can grab the whole thing for yourself, free, from this link here – ACCELERANDO is a sprawling (yet massively condensed and concentrated) piece of radical hard sf about the deep computational future.  It’s also about Manfred Macx, “venture altruist,” staying ahead of the memetic curve with an exotic set of information-processing hardware.  Let’s run a bit of that opening again:

He glances up and grabs a pigeon, crops the shot, and squirts it at his weblog to show he’s arrived.

He’s doing that with, essentially, Google Glasses and some wearable computers to beef up their utility.  It’s what I’d do today with a smartphone.  In fact, I last did it on Thursday.  Macx’s kit is based around the glasses.

I got asked a question on Tumblr yesterday — which I’ll get to in a later post – that set me to thinking again about Manfred Macx, who can’t do what he does without processing vast amounts of information each day.  So I’m cropping out the bits of ACCELERANDO (with apologies to Charlie, obviously), to illustrate how this parallel-future character goes about his business, and what a fictional set from 2004 says to us in 2012.

His channels are jabbering away in a corner of his head-up display, throwing compressed infobursts of filtered press releases at him. They compete for his attention, bickering and rudely waving in front of the scenery.

I like to think that this bit is Bruce Sterling at age 70.  That’s a man who processes a lot of press releases.

He’s ignoring the instant messenger boxes, enjoying some low-bandwidth, high-sensation time with his beer and the pigeons, when a woman walks up to him, and says his name: "Manfred Macx?"

I might be the only person I know who doesn’t use IM at all.  That said, this book is pre-Twitter, and I can certainly get a “please RT” vibe off that…

Being a pronoiac meme-broker is a constant burn of future shock – he has to assimilate more than a megabyte of text and several gigs of AV content every day just to stay current.

I think I’ve probably gotten into the concept of agalmics and how it relates to the attention economy before now.  Attention Philanthropy is the takeaway, and how this site mostly works – using whatever profile I have to direct you to works of interest.  How much text do you take in every day?  Is it even possible to quantify it by bytes anymore?

Also: I watch no videoblogs at all.  The only informational video I get is watching Newsnight on the iPad.  I should probably review the field again.

his glasses remind him that he’s six hours behind the moment and urgently needs to catch up.

Do you ever feel like that upon waking?  Six hours behind the moment.  Sleeping took you off the road to the future.

He speed reads a new pop-philosophy tome while he brushes his teeth, then blogs his web throughput to a public annotation server; he’s still too enervated to finish his pre-breakfast routine by posting a morning rant on his storyboard site.

Kick that one around.  It contains the point that he’s not just taking in information, but processing it and excreting more information.  Also, extruding it out on to a public space where people can fiddle with it.  (Of course, Charlie still has comments enabled on his site.  I am less sanguine about that sort of thing.)

The point is crucial.  If we’re not doing something with the information we’re taking in, then we’re just pigs at the media trough.

What is also happening here, of course, is that he’s doing the work of a public intellectual.  “Critical creativity,” as I think Umberto Eco once put it.  Only without the requirement of space in a newspaper or magazine, of course, which is what the internet brought us.  And, as the net trends towards microblogs and status updates, it is also what we’re taking away from the internet now.

Lying on a bench seat staring up at bridges, he’s got it together enough to file for a couple of new patents, write a diary rant, and digestify chunks of the permanent floating slashdot party for his public site. Fragments of his weblog go to a private subscriber list – the people, corporates, collectives, and bots he currently favors.

I’m reminded of Bruce again, here, and the fact that his Twitter account is locked.  20,000 people are allowed to follow his account – in actual fact, the people, corporates, collectives, and bots he currently favours.

It feels like there’s a lot to unpack in that couple of sentences.  The patents he mentions go into a special “Free Intellect Foundation,” which is a more careful way of basically just flinging a complete idea out into the wild.  Agalmia: gift culture.


He sits in a chair, gin and tonic at hand, absorbing the latest market news and grazing his multichannel feeds in parallel. His reputation is up two percent for no obvious reason today, he notices: Odd, that.

Aah, when we thought there’d be a trackable reputation economy.  Cory, what damage you wrought on the poor innocent heads of the socially optimistic.  Charlie himself ended up taking down Klout last year.

In other senses, of course, this does exist.  Checking Likes, Instagram and Tumblr hearts and even +1s.  Your reputation’s only as good as the last piece of content you gave to a social network.  How much time do we spend assimilating content and spitting the tastiest bits back out into the world in order to gain reputation as a gifted regurgitator?  Where we’re adding no more to each piece of information than the identifying DNA in the smear of saliva we leave on it?

The metacortex – a distributed cloud of software agents that surrounds him in netspace, borrowing CPU cycles from convenient processors (such as his robot pet) – is as much a part of Manfred as the society of mind that occupies his skull; his thoughts migrate into it, spawning new agents to research new experiences, and at night, they return to roost and share their knowledge.

I kind of want to mention Weavrs here – I still have to find the time to train the one I spawned last year, but (with all respect to the developers) I doubt I’ll ever be able to make it do what I want.  Intelligent Agents are going to be a pipedream for a while longer, I suspect.  Which makes me sad.  But there’s something here – Weavrs and other software instances like Google Alerts can enact discovery, and bring us information we wouldn’t necessarily have the time or awareness to grab manually.  This makes me want to spawn new sets of Google Alerts.  I only have a couple running right now, for hauntology and radiophonics, which I set up a couple of years back.

"Do I know you?" he asks politely, even as he feels a shock of recognition.

"Amsterdam, three years ago." The woman in the double-breasted suit raises an eyebrow at him, and his social secretary remembers her for him, whispers in his ear.

"Annette from Arianespace marketing?"

Not really in the flow of what I’m trying to talk about here, but: facial recognition software yoked to a contacts system hooked into a well-maintained calendar.

His glasses are on the breakfast bar; he pulls them on and is besieged by an urgent flurry of ideas demanding attention.

Six hours behind the moment again.  But this is (in part) the same experience as picking up a smartphone with notifications enabled.

"What’s life coming to when I can’t cope with the pace of change?" he asks the ceiling plaintively.

Manfred is thirty when he says this.  I’m forty-four.

Published in daybook


  1. […] The Manfred Macx Media Diet this exists. One of my favorite comics writers discecting one of my favorite sci-fi novels (available for free online!) by one of my favorite sci-fi authors in order to figure out what media consumption and commentary looks like in the weird future present world. […]

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