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Buildings That Blog

I’ve been kicking this idea around for a few years, and have never really gotten it to settle. Answers on a postcard to degaussing at googlemail com if you have an informed opinion as to its technological solution (or even extant reality).

It once occurred to me that buildings could cast a digital shadow. Imagine an old building still in use, or an old shop location recently renovated or reactivated. Imagine walking past this place, and, say, the place finds a bluetooth connection on your phone and pings you a message inviting you to activate a proffered weblink. Which leads to, for example, a history of the building you’re just passing, structured in blog format. Or maybe it’s a residential building, or a building being used as offices for several start-ups, and they all contribute to a groupblog for the building.

Less invasively (but less interestingly) perhaps the building sprays free wifi, and the landing page for the wifi connection is that blog.

This actually occurred to me on a walk through/past Brick Lane years ago, where lots of old buildings were being re-rented as start-up digs. And I was looking up at one of them and trying to remember what it’d been before it’d gotten an infection of Nathan Barley nethipsterfailures and goofy plastic signs. And I got to thinking — why aren’t I being pinged a link to the history of this structure? Why isn’t there a Semacode in the window for me to shoot (the least invasive option, but also probably the least distributed solution)?

Can you imagine what a walk through the deep history of central London would be like, if almost every building you saw was capable of talking to your internet device?

EDITED TO ADD: As ever, Matt Jones is ahead of me, albeit from the DIY earliest-possible-adoption perspective. Just looking at geotags gives me maths-fear. Also reminds me I need to catch up with Adam Greenfield’s most recent stuff.

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