Sometimes I get very tired and make my friends look at messages like:
in my head there is an Engineering Fiction comic called KONSTRUKT and it only uses Futura because Futura has Mythic Resonance and the cover is a girl in an oil-stained wifebeater and urban-camo pants holding a wrench in one hand and behind her repurposed Lunar landers are lowering electrogel girder-muscles into place around a fuelless launcher that’ll fling areo-hardened black mosses at Mars and yes i might be a bit tired today
To which Ariana, bless her, calmly pointed out that Futura is fact a bit shit for comics lettering. I hadn’t even thought about lettering. This is why Ariana is clever and makes everything work and I am basically an orang-utan with keyboard skills. In fact, she’s so bloody clever that it took her thirty seconds to do this:
It’s not completely implausible to use a careful mix of Futura for captions, a geometric handwriting to humanize dialogue, and Futura Bold as dialogue emphasis…
My response was:
it is entirely possible that KONSTRUKT eschews dialogue entirely in the manner of PRINCE VALIANT, RUPERT THE BEAR and the better bits of THE TRIGAN EMPIRE
but yeah okay
OH BUT ALSO THIS
Because sometimes, you know, I’m just super fucking wossname… good with words.
But also: yes. Because I strongly remember comics like that. They’d kind of died out a little bit by my day, but they were still around, lurking in places like LOOK AND LEARN. Comics about things. Screw the dialogue — look at that fucking great THING.
Why does Futura have Mythic Resonance? It’s the font used on the plaque left on the moon by Armstrong and Aldrin. Stanley Kubrick used it. Swissair (you might not get that one. I’ll explain it another time). The Weimar and the Bauhaus (Paul Renner wasn’t Bauhaus, but shared many ideas). It was commercially released in the same year the first transAtlantic telephone call was made, the year of Fritz Lang’s METROPOLIS, the year of cable television and the first video recorder. It is the font of construction and progression, cigarettes and soldering irons.
This entire thing has served only as a notebook entry/reminder to myself, basically. Sorry.