Let’s look at the search space in terms of a seventh grade classroom. Google is the good looking boy with all the self-confidence. All the girls want to be his girlfriend, and he is dating a different one every week. Yahoo is the joker who is actually pretty entertaining if you watch him, but his jokes get annoying when you’re trying to get some work done. In the back of the class is Ask.com, the kid who tortures cats with kebab skewers, acting out to get attention because his father never showed him any affection. Mahalo, therefore, is one of the seat-warmers who adds nothing to the conversation. He gets shot down by Google’s ex-girlfriends, and he cries while he masturbates because he will never be as good looking or as successful as Google.
This analogy ends with Ask.com showing up one day with a duffel bag full of guns and shooting the place up. Powerset emerges as the victor, because he has been out sick with mono since school started.