Porn2Mainstream: French Fashion House Uses Porn Stars As Ad Models

August 16th, 2006 | researchmaterial

Shai Clothing, a French clothier, is using nude French porn stars to sell its latest styles in new online ads.

Jeff Lanctot, vice president of Seattle-based ad agency Avenue A/Razorfish, said Shai’s Web strategy shows that advertisers are no longer looking for hit shows like “Friends,” to sell their products. They are now looking to replace A-list actors like the sitcom’s Jennifer Aniston with a porn star…

(Which would make sense in some instances, as I don’t see Ms Aniston wanting to publicly model things like Miko Exoticwear’s new steel buttplugs, for example…)


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  1. You can find Warren on Twitter: @warrenellis