July 27th, 2006 | researchmaterial
CBS is enlisting eggs in its scramble to attract viewers. The CBS logo and slogans promoting the TV network and its series will appear along with coded expiration dates on eggs sold by grocers _ just another promotional measure in the competitive world of television.
More than 35 million eggs will be marked with phrases such as “CSI: Crack the Case on CBS” and “The Class, New Grade-A CBS Comedy” as part of a deal between the CBS Marketing Group and EggFusion, an egg-coding company.
The campaign is part of what the network is calling its “Outernet strategy,” an effort to reach viewers “outside their homes as they go about their daily lives…”
(I kind of want someone to die for this.)