January 25th, 2005 | researchmaterial
The technology that will enable Google to move in on the market has been around for some time. Software by the London-based company, Skype, has been downloaded nearly 54 million times around the world but no large telecommunication firms have properly exploited it.
Google telephone service could be made to link with the Google search engine, which already conducts half of all internet inquiries made around the world. A surfer looking for a clothes retailer could simply find the web site and click on the screen to speak to the shop.
The basic cost of making calls across the internet is almost nil. The real cost is in developing the software; after that, the service exploits available internet capacity…